Client: Allay Care
Sector: Healthcare / Nonprofit
Work: StoryBrand Brandscripting: development of foundational brand message and brand voice to power all communications
Brand Strategy: strategic communication planning and positioning
Content: website copy | email drip campaigns | social media management | talking points
Graphic Design: brand guide | website wireframes | website graphics | email templates | sales presentations
Allay Care is a nonprofit organization helping people talk about and document their end of life care wishes. By facilitating a series of conversations about personal values and preferences, Allay Care guides people in creating a CareDecisions Portfolio, documenting their wishes in their own words. Founded in 2018, Allay Care Services is headquartered in St. Paul, MN.