Client: Allay Care

Sector: Healthcare / Nonprofit

Work: StoryBrand Brandscripting: development of foundational brand message and brand voice to power all communications
Brand Strategy: strategic communication planning and positioning
Content: website copy | email drip campaigns | social media management | talking points
Graphic Design: brand guide | website wireframes | website graphics | email templates | sales presentations


Allay Care is a nonprofit organization helping people talk about and document their end of life care wishes. By facilitating a series of conversations about personal values and preferences, Allay Care guides people in creating a CareDecisions Portfolio, documenting their wishes in their own words. Founded in 2018, Allay Care Services is headquartered in St. Paul, MN.

Jocelyn’s persistent work with us has kept us grounded and focused during all the stages of a startup that make you ungrounded and unfocused. She’s incisively sharp and genuinely fun, and each of those matter. A lot.
— Zac Willette, Founder of Allay Care
Promotional Poster

Promotional Poster

Educational Content

Educational Content