Client: Obsidian Ironworks

Sector: Construction

Work: StoryBrand Brandscripting: development of foundational brand message and brand voice to power all communications
Content: website copy | social media guide | talking points
Graphic Design: logo update | brand guide | website wireframes | website graphics


Lead by artist and metal fabricator Micah Farrer, the Obsidian Ironworks team creates custom furniture, architectural elements, doors & windows and displays for their clients, creating pieces that have the sensibility and sturdiness of a structural weld while adding artistic detail, design and finishes that keep clients coming back.

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We brought in Jocelyn with Password Creative to update OI’s online presence at a time when we needed to grow the business to that next level. She listened to understand our niche audience and oversaw a complete overhaul of our online presence. The messaging and content she created for OI gave us an edge and helped us go after - and win - bigger clients.
— Micah Farrer - Owner of Obsidian Ironworks
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