Clear messaging and identity for organizations who want to grow.

Running an organization is demanding, and clear communication often gets pushed aside. The result? Marketing that drains your budget without getting results. We help you create clear messaging and a stronger brand identity so your marketing actually works. Stop guessing and get the clarity your organization needs to thrive.

Jocelyn Harms, StoryBrand Certified Guide

As a StoryBrand Certified Guide, I help you navigate through confusion to create clarity about your business. No matter the sector or project, I have seen results using the StoryBrand framework, and I will help you see results too.

StoryBrand GUIDE PROFILE

Clear, impactful messaging starts with a strong foundation. We work collaboratively with organizations of all sizes and stages to define core identity and create authentic, effective messaging and content, supporting both immediate needs and long-term growth.

How we help you

Brand Identity

We help organizations define their authentic identity and voice, and deliver a strategic messaging platform and cohesive narrative that drives alignment and impact.

Design & Visual Identity

Colors, logos, and images are critical in telling your story. We provide visual identity development and graphic design services that support and strengthen your message.

StoryBrand: Soundbite Strategy, Messaging Campaigns, and more

Ditch the confusing messaging about your organization. We help you implement the proven storytelling framework of StoryBrand so you can start communicating clearly about all you do. The StoryBrand Soundbite Strategy gives you five powerful soundbites that are clear, repeatable, and deliver consistency across entire messaging campaigns.

ABOUT STORYBRAND

Rebranding Management

Navigate your rebranding initiative with confidence. We take an efficient, strategic approach that fosters trust and buy-in, engages the right stakeholders at the right time, and builds excitement for what’s next.

Fractional CMO Services

We help organizations keep their messaging and marketing efforts on track, delivering experienced marketing leadership even with lean teams and limited resources.

“Under Jocelyn’s guidance, Elevate now has an online presence and brand message that truly reflect who we are. She took the time to deeply understand our work and vision, then translated that into clear, compelling messaging that speaks directly to our ideal clients and partners. Building on our existing branding, she elevated our visual identity in a way that highlights both our expertise and personality. As a small business owner, it’s essential to have trusted partners who can help you grow in areas outside your wheelhouse—Jocelyn is exactly that. The final result exceeded my expectations.”

Amy Merritt Campbell, CEO and Co-Owner, Elevate Consulting
“We are so happy with everything Jocelyn brought to the table to help us grow our business. So much of this felt like a black box at first. She not only elevated how we positioned ourselves to our target clients, but also gave us tools and a better understanding of how to manage our assets. We’re getting better quality leads which frees me up to focus on what I love most – acquisition and design.”

Katy McWhirter, Owner, Storied Salvage Tile Co.
“Jocelyn and her team played a vital role in the success of our collective impact project's rebranding. This was a significant undertaking involving numerous organizations, where clear communication and a powerful message were essential for reshaping the narrative and fostering positive involvement. Her contributions spanned from the rebranding itself and the creation of a communication strategy to continuous brand management, event production, and communication support for our Action Teams in achieving their objectives. Jocelyn truly knows how to listen to her clients. She quickly grasped the nuance of different situations, enabling her to efficiently provide proactive strategies and resources that strengthened partner engagement.”

Megan Godbey, Director, Raising Readers Nashville
"Jocelyn with Password Creative is able to quickly jump into a project or company, assess the current situation, clearly state the goals and create - and implement - a plan that drives the company forward. She is very quick and creative, yet realistic about the politics and barriers she may encounter at larger companies. Jocelyn is very smart, hard-working and always, always delivers."

Nicole Provonchee, Bright Blue Consulting
"Jocelyn took time to truly listen to my business goals and create clarity around my services to develop communications that hit the mark for my target clients. Working with her was a great investment in my business.”

Greg McDonough, Blackburn Capital Advisors
"Working with Jocelyn through the StoryBrand process was a great experience. I felt I had a true guide and collaborator as we worked through the complexities of how to meaningfully connect with potential health and personal training clients. Because of it, I’m excited and confident about my content and have direction moving forward in how to clearly communicate about my services."

Jen Gerasimas, 7Core Wellness
"I’ve been working with Jocelyn from the time I started Six String Country years ago. I keep coming back because I’ve always found her work second to none. Our most recent project exceeded expectations and beat deadlines."

Tony Bakker, Six String Country
"As a nonprofit collaborative, the work we do is complex and often difficult to explain. Jocelyn with Password Creative has been a true partner in our work over the years, and consistently develops material that engages and activates donors, helping us communicate about our work, mission, and impact in a clear and meaningful way."

Kelly Blankenship, former Senior Operations Manager, GOAL Collective

Schedule a call.

Get clarity, confidence, and a focused plan for moving forward, so you can make every marketing dollar count. Schedule a call today, and together we’ll assess your unique needs and how we can help your organization grow.