Outreach & Promotional

Healthcare email campaign

Goal: Client needed to drive higher designation rates among their employee population. We targeted unengaged employees and drove rates up by more than 24%.

Work: Copywriting | Layout | Graphic Design

Promotional postcard

Goal: Client needed to connect with potential retail partners to increase record sales. Created for circulation at a KOA convention.

Work: Concept | Copywriting | Graphic Design

Music license email campaign

Goal: Client wanted to revamp messaging to customers, increase email engagement rates and drive sales. This 2-part campaign was part of a larger marketing plan that drove sales up over 18% over 6 months.

Work: Copywriting | Layout

 

Brand Identity

  Live Here Vote Here   This organization is a nonpartisan nonprofit that promotes civic engagement to new residents of Tennessee. The logo, colors and brand language needed to reflect a light, upbeat and welcoming tone. Both the logo and promotional items were created with scale in mind - state shapes and abbreviations could be swapped if the organization decided to expand.    CLICK   to see the full package.

Live Here Vote Here

This organization is a nonpartisan nonprofit that promotes civic engagement to new residents of Tennessee. The logo, colors and brand language needed to reflect a light, upbeat and welcoming tone. Both the logo and promotional items were created with scale in mind - state shapes and abbreviations could be swapped if the organization decided to expand.

CLICK to see the full package.

  The Nations neighborhood, Nashville TN   As neighborhoods change and grow as the city of Nashville grows, residents of The Nations neighborhood formed an association and wanted to develop a visual identity to help promote a sense of community. The group wanted to highlight cafe lights, something seen lit up at night throughout the neighborhood, throughout the year.    CLICK   to see the full package

The Nations neighborhood, Nashville TN

As neighborhoods change and grow as the city of Nashville grows, residents of The Nations neighborhood formed an association and wanted to develop a visual identity to help promote a sense of community. The group wanted to highlight cafe lights, something seen lit up at night throughout the neighborhood, throughout the year.

CLICK to see the full package

  The   Entrepreneurial Mind   The Entrepreneurial Mind is a subscription-based online resource for people seeking education and information about how to start their own business. We wanted to utilize upbeat, bold colors to set a tone of excitement. The yellow swipe gives movement to the logo, evoking the action of physically highlighting a word, and also serves as a design element throughout the website.    CLICK   to see the full package

The Entrepreneurial Mind

The Entrepreneurial Mind is a subscription-based online resource for people seeking education and information about how to start their own business. We wanted to utilize upbeat, bold colors to set a tone of excitement. The yellow swipe gives movement to the logo, evoking the action of physically highlighting a word, and also serves as a design element throughout the website.

CLICK to see the full package

Graphic Design

Album art

Max Abrams is a saxophonist based in Nashville, TN. To visually represent the sound of this EP, we utilized vintage color tones and type, inspired by LPs from the 50's and 60's.

Promotional card

Six String Country is a subscription-based guitar learning website. This card was created as a handout for a country music festival, so we had to pack the right visuals to grab quick attention.

Album art

Whoa Dakota is an indie rock artist based in Nashville, TN. This cover was used for a digitally-released single and features hand-drawn lettering for "Banshee."