Client Profile: Elevate Consulting
Reflecting excellence.
Established in 2016 by three co-founders, Elevate Consulting is a full-service firm that has grown to serve nonprofits, collaborative groups, foundations, and municipalities nationwide, all seeking to positively impact their communities. Although Elevate Consulting had expanded significantly since its inception, their messaging and online presence hadn't kept pace. We partnered with them to thoroughly refine their messaging and service descriptions, in addition to completely overhauling their website and overall online presence. After having collaborated with them on previous client projects, the opportunity to focus their branding and messaging was an especially fun and meaningful project.
Amy Merritt Campbell, CEO and Co-Owner, Elevate Consulting
“Under Jocelyn’s guidance, Elevate now has an online presence and brand message that truly reflect who we are. She took the time to deeply understand our work and vision, then translated that into clear, compelling messaging that speaks directly to our ideal clients and partners. Building on our existing branding, she elevated our visual identity in a way that highlights both our expertise and personality. As a small business owner, it’s essential to have trusted partners who can help you grow in areas outside your wheelhouse—Jocelyn is exactly that. The final result exceeded my expectations.”
SUITE OF SERVICES
We facilitated a StoryBrand Brandscripting session, working through each of the seven parts to more clearly define ideal clients and what they need to be successful. This work served as the foundation for all future content developed for the website and other strategic communications.
StoryBrand Brandscript
Elevate, while offering a diverse range of services, required clearer and more detailed descriptions to help potential clients confidently identify the ideal solutions for their specific needs. We wanted clients to read and react, “YES, that’s what I need for my organization!” We collaborated closely with the team to refine service descriptions, organizing them by client categories for enhanced clarity. Leveraging their existing visual branding, we completely revamped the website's aesthetic to visually convey the organization's culture. Additionally, we developed layouts and templates for client case studies and their journal, enabling their in-house team to maintain visual consistency when adding new content to the site.
Website content and redesign
Elevate's blog had a wealth of content, but it lacked organization through categories and tags, and visual consistency, which made it hard for readers to locate past articles. We worked with the team to define clear content categories and tag lists, and refined their recommended post cadence to align with other external communications. Additionally, we updated the visual presentation of the content to deliver a consistent experience, developed new Elevate-branded graphics for all posts, and added specific, clear calls to action at the end of each post. We also created space to highlight blog authors which increased visibility for individual consultants. Finally, we provided the team with 14 blog concepts and suggested titles, establishing a content foundation that would last over a year.
Content strategy
Business identity
Proposals, contracts, and other documents are critical elements in the client experience. We developed graphic elements and typeface treatments to create branded business documents that reflected the Elevate aesthetic yet remained functional.
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