Client Profile: Raising Readers Nashville
Supporting progress through communication.
Raising Readers Nashville is a collaborative community group of over 65 Nashville-area organizations who collaborate to improve the systems and structures supporting Nashville’s families and young children, with a focus on early childhood literacy. Their work began after a report called “Blueprint for Early Childhood Success” was published, and subsequently the group adopted that same name. In 2022, with primary funding from United Way of Greater Nashville, the group began to chart its next iteration with a renewed focus on community-driven efforts. They needed a name that more accurately reflected their action-oriented approach as well as clearly communicated who they served. We embarked on a comprehensive rebranding effort that began by actively listening to understand and address their identity and reputation issues. We then facilitated a collaborative naming process, oversaw the full rebranding process including a website build out, developed and implemented a communications launch strategy and provided event support that fostered unity and excitement. Subsequently, we served as the group’s communication lead over a two-year span to support a wide variety of communication and marketing needs.
Megan Godbey, Director, Raising Readers Nashville
“Jocelyn and her team played a vital role in the success of our collective impact project's rebranding. This was a significant undertaking involving numerous organizations, where clear communication and a powerful message were essential for reshaping the narrative and fostering positive involvement. Her contributions spanned from the rebranding itself and the creation of a communication strategy to continuous brand management, event production, and communication support for our Action Teams in achieving their objectives. Jocelyn truly knows how to listen to her clients. She quickly grasped the nuance of different situations, enabling her to efficiently provide proactive strategies and resources that strengthened partner engagement.”
SUITE OF SERVICES
Rebranding project
Brand Identity Session and report to determine identity and reputation challenges and goals.
StoryBrand sessions with individual representatives from four stakeholder groups. These sessions were used to uncover barriers and definitions of success as it related to their engagement with the group’s efforts.
Naming process which included three total in-person work sessions, multiple check-ins with the leadership team, and a final group vote. All these actions ensured strong collaboration and that those who wanted a voice in the process were given their space.
Visual brand development including logo design, comprehensive brand guide with extended color palettes, image guidance, graphic elements, and more.
Brand messaging development including core messaging, brand tone, key talking points, and guidance on inclusive language. Additionally, we developed specific talking points on the rebranding itself and worked one-on-one with key leadership to ensure they felt equipped with the tools to tell a cohesive message.
Website build including design, wireframing, image curation, copywriting, and launch.
Social media asset management including acquistion, branding, and initial content population.
Strategic rebranding launch plan, content development, and execution.
Foundational collateral development including a templated slide deck, digital meeting stationary, and one-sheet.
Event production and support for relaunch event, including invitations, invitation and registration management, event presentation graphics, scripting and speaker management, event signage, promotional items, and follow-up communications.
“Cultivation a Landscape for Learning” report highlighting the group’s strategic actions and success metrics. We supported through copywriting and copyediting, layout, graphic design, and oversaw print production and delivery.
We provided ongoing branding and strategic communications support for the group’s support team, known as the Backbone Team.
Internal communication support to drive continued engagement from partners.
Ongoing website management, providing updates as needed to add new data, partner information, news, and other resources to the website.
Social media management, with community partners as the primary audience.
External communications including quarterly updates to partners, community stakeholders, and donors.
Strategic communications planning to align with strategic goals of the group.
Event support including event design, invitations and registration management, scripting, presentation graphics, promotional items, onsite signage, day-of support.
Backbone team support
Action Team support
Over the course of their initial 18-month implementation phase, the group was segmented into seven Action Teams, each focused on a specific area of interest. Each Action Team had a variety of both small and large communication support needs, from a series of flyers to standing up a directory website for educators.
Community events: messaging positioning, invitation and registration management, educational and promotional materials, customized slides, scripting, image curation, follow-up communications.
Pilot initiative support: strategic communication development, process development, custom webpages, promo flyers and items, signage, and other materials.
Establishment of Core Network Nashville, a community for early childhood educators: identity and messaging, visual branding, website build, promo items, templated digital stationary.
Report, Guide to Expanding Child Care Seats in Davidson County: copyediting, layout, graphic design, webpage build.
Report, Davidson County Child Care Landscape Study, Phase I: layout and graphic design.
Promotional flyers, internal messaging, general marketing consulting for all Action Teams.
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