Services
Are you ready to get messaging and strategies to make things happen?
We support businesses on both a short- and long-term basis to create messaging and content that works. We help you develop the core identity for your organization, so you can efficiently develop materials that are authentic and effective.
Brand Identity development
A house without a strong foundation will only stand for so long. Whether you are establishing your organization or are ready to expand your brand identity beyond your existing mission or values, we help you develop an identity that is authentic, practical, and supports a consistent narrative.
SERVICES
Brand identity facilitations
Brand platform development
Strategic messaging structures
Core asset creation
Hourly consulting and asset reviews
Design & Visual Identity
Whether you are needing to rename your organization or are looking to freshen up your existing identity, we can help. We’ve done enough rebranding projects to know that every organization’s rebranding needs are unique, so we take time with you and your team to create a custom scope that is comprehensive yet practical.
SERVICES
Logo and Visual Identity development
Core asset development: stationery, foundational messaging materials, one-pagers, etc.
Annual Reports, Strategic Plans, and other report documents
Digital flyers and other campaign content
Event branding: invitations, presentation graphics, on-site signage
StoryBrand services
Certified as a Guide since 2018, The StoryBrand framework is present in all I do. I meet you where you are in applying this framework to your messaging, whether you want to start building Brandscripts together or simply want feedback and professional refinement to your existing materials. Put my experience to work for you.
SERVICES
StoryBrand Brandscript development
StoryBrand Soundbite Strategy Messaging Campaigns
Hourly consulting and asset reviews
Rebranding initiatives
Whether you are needing to rename your organization or are looking to freshen up your existing identity, we can help. We’ve done enough rebranding projects to know that every organization’s rebranding needs are unique, so we take time with you and your team to create a custom scope that is comprehensive yet practical.
In moments of change, we believe in bringing people along so teams are excited and involved in the process. We listen and take time to understand any specific internal and external sensitivities so we can build communications that support healthy transitions.
SERVICES
Content and materials audits
Naming facilitations
Brand identity facilitations
Logo and visual identity development
Communication plans and rollout messaging
Collateral and materials development
Project management
Budget support
Fractional CMO Services
Whether you are needing to rename your organization or are looking to freshen up your existing identity, we can help. We’ve done enough rebranding projects to know that every organization’s rebranding needs are unique, so we take time with you and your team to create a custom scope that is comprehensive yet practical.
In moments of change, we believe in bringing people along so teams are excited and involved in the process. We listen and take time to understand any specific internal and external sensitivities so we can build communications that support healthy transitions.
SERVICES
Content and materials audits
Naming facilitations
Brand identity facilitations
Logo and visual identity development
Communication plans and rollout messaging
Project management
Budget support
About
The name Password Creative was inspired by the concept of secret passwords getting you access to somewhere special, somewhere not everyone could find. Whether it’s a tree fort or a speakeasy, having the right words can get you into the right place with the crowd you seek. We view marketing communications in the same way: when you use the right words and visuals, you get in with the customers you want.
Led by StoryBrand Certified Guide Jocelyn Harms, Password Creative helps businesses and nonprofits reach their goals through the power of storytelling and brand identity. We know that creating clear messaging about your organization can be challenging. Too often, companies spend money and time using messaging that simply doesn’t work. We help you cut through the noise by harnessing the clarity that story brings to customer engagement and brand development, creating messaging and strategies that genuinely connect with the people you want to reach.
With more than 20 years of experience in messaging, marketing, branding, design, and event production, Jocelyn brings deep expertise in serving both service-based and retail clients. A Belmont University graduate, she has called Nashville home for nearly 25 years. She also serves on the board of Nashville’s chapter of the National Association of Women Business Owners (NAWBO) and is an Athena International Award nominee.
Schedule a call.
Ready to create clear marketing that works? Contact us today to set up a time to discuss your unique needs and how we can make something great together.