Work: Compass HR
A full refresh.
Compass HR was giving clients high-quality service and support for their HR needs. But they needed to clarify their message, service and package offerings, and develop a visual identity that matched the level of service they offered. We had the pleasure of working with them to fully update their messaging and online presence.
We facilitated a one-on-one Brandscripting session via Zoom, working through each of the 7 parts to discern exactly what Compass’ target customers wanted. This work served as the foundation for all future content developed for the website and other marketing collateral.
StoryBrand Brandscript
Compass was ready for a new look that was clean and modern. We collaborated with designer Mallorie Robl to develop a wholly new visual identity for Compass, both in logo and color scheme. We delivered a full logo library including full and one-color versions, vertical and horizontal options and favicons for web use. Additionally, we delivered a brand guide to aid other designers as they developed future collateral for the client.
Logo redesign
Using the Brandscript and existing industry content, we developed new copy for the entire website, including new bios and about information for the company. We also facilitated the gathering and development of client testimonials to further highlight the level of service Compass delivers.
Website copywriting
Using StoryBrand design principles, we developed new page layouts and created wireframes that included imagery, colors and a new icon library. We closely collaborated with Compass’ existing web partner to ensure the layouts, icons and typefaces worked with their existing platform. This collaboration helped deliver a clean and cost-efficient redesign.
Website layouts & redesign management
Design & image curation
Based on Compass’ Brandscript and target audience, we curated a library of images that reflected a diversity of sectors and business sizes. We also developed a library of icons for web use and future collateral for visual consistency.
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